Kendrick Lamar "Control" Verse

Everyone lost their collective shit over this Kendrick Lamar verse on Big Sean's "Control". I simply don't understand it. Yes, he "called out" many rappers but in the friendliest of ways. He essentially said, I like you guys but I am better than you, which is what every rapper has said since the dawn of time. Moreover, his verse is mediocre. My biggest knock on Kendrick is that he has a tendency to make a technically sound verse without actually saying anything clever. His verse on "Control" is a perfect example of this.

So there's that.

Oh, and if every rapper could stop making a "response" verse...that'd be great.