How to Get Ahead in the Blogospheric Era

There are three routes to gaining notoriety in the frenetic, fragmented Blogospheric Era:

1) Be reckless and ever-present. This is an old-school approach that has been adopted by musicians for years, in the form of getting arrested for public nudity, smashing up hotel rooms, and doing heaps of cocaine. This method worked for David Bowie, the Rolling Stones and Madonna as much as it does for the current enthusiasts Kanye West, Lady Gaga and Madonna. Take to twitter. Make outlandish public statements. Wear dresses made of meat. Create controversies where they don't exist. Be rebellious.
Be consciously provocative

2)Have a great origin story. Robert Johnson allegedly sold his sold to the devil in exchange for guitar chops. Justin Vernon went to a cabin and recorded on a 4 track during a fever-dream of influenza and heartache. Willis Earl Beal tried out for the X-factor and lived in his grandma's basement. Washed Out is from Georgia.

3) Be mysterious. In an era where 99% of  information is at your fingertips, being the 1% captivates. Wu Lyf didn't release a picture for months (1970s equivalent--3 years). No one knows the true identity of Captain Murphy. MF DOOM has pissed off many an audience by having phonies perform instead of he at many shows. The newest addition to this ever-growing list of mystery artists is called The Child of Lov. The song is called "Heal".

Captain Murphy "The Killing Joke"

For most rappers, cribbing your title from a seminal comic and using the same sample as Kanye in a cult-classic Jay-z track would be too much to overcome.Then again, no one has ever mistaken Captain Murphy for most rappers.

For Murph, the allusions are just setting the scene for a walk in the park--a park filled with demons and black magic and Batman references.